Jargon Glossary

Mar 15

In the graphic design world, there are many technical and specialized terms that may not be familiar to everyone. This glossary aims to provide an introduction to some of the lesser-known terms used in graphic design, from typography to file formats to design concepts.

Kerning: Kerning is the adjustment of space between individual letters or characters in a typeface to improve visual appeal and legibility.
Hierarchy: In graphic design, hierarchy refers to the arrangement of visual elements in order of importance, with the most important elements being given the most prominence.
Bleed: Bleed is the area beyond the edge of a printed page that is intentionally left blank but is printed on to ensure that there are no unprinted edges when the page is trimmed.
Grid System: A grid system is a structure of horizontal and vertical lines used to guide the placement of design elements on a page, creating a consistent and balanced layout.
Vector: A vector is a graphic file format that uses mathematical equations to represent images, allowing them to be scaled up or down without loss of quality.
Raster: Raster graphics, also known as bitmap images, are made up of individual pixels that together form an image. They can lose quality when enlarged beyond their original size.
Lorem Ipsum: Lorem Ipsum is dummy text used in the design process as a placeholder for actual content, allowing designers to focus on layout and design without getting distracted by the content itself.