Facebook’s New Algorithm

If you’ve noticed changes in your Facebook feed recently, you’re not alone. Facebook’s new algorithm continues to evolve, prioritizing content that initiates "meaningful" interactions. For businesses, this means adapting your strategy to stay visible and relevant.

At its core, the new algorithm favours content that encourages engagement like comments, shares, and reactions, over passive interactions like "likes or views". Posts that trigger conversations, such as asking questions, sharing relatable stories, or posting engaging videos, are more likely to show up in people’s feeds. Static, “salesy” posts, on the other hand, are increasingly deprioritized unless backed by paid promotion.

One key trend is the rise of video content. Facebook is pushing short-form videos and Reels to compete with platforms like TikTok. Businesses that use video creatively, whether through behind-the-scenes clips, product highlights, or quick tips, are seeing stronger organic reach.

Another major opportunity lies in Facebook Groups. Groups foster community and trust, making them a valuable space for businesses to connect with their audience. Sharing exclusive content or participating actively in relevant groups can drive engagement while strengthening relationships.

For businesses relying heavily on organic reach, these changes might feel like a challenge. However, the shift encourages a focus on quality over quantity. Posts that are helpful, entertaining, or relatable are more likely to succeed. Combine this with Facebook Ads, still one of the most effective tools for precise audience targeting, and your strategy becomes stronger.

Love it or hate it, the new algorithm is here, let’s make it work for you!