About Your Email Signature
- Professionalism - A well-designed email signature presents a professional image to recipients. It's often considered a standard part of business etiquette, as it signifies attention to detail and establishes credibility.
- Brand Consistency - Email signatures are an extension of a company's brand. Consistently formatted signatures across an organization help maintain brand identity. This can include the same font (although this can be tricky across all the different platforms out there as you don't always have access to an HTML version), colors, and logo that are used in other marketing materials.
- Marketing and Promotions - Email signatures can be used as a low-cost marketing tool. Many businesses include promotions, announcements, or upcoming events in their signatures. They can also feature awards or certifications to highlight accomplishments and build trust.
- Contact Information - An email signature typically includes essential contact information (It amazes me how many actually don't even include their phone number!) such as phone number, email address, and website, making it easy for recipients to reach out via other methods. Including social media links can increase your followers and engagement.
- Legal Compliance - In some industries, including specific information in email signatures is legally required. For example, companies in the financial sector might need to include regulatory statements or disclaimers.
Increase website traffic by up to 15% when including a link. This can also lead to higher social media engagement when icons are included.
