12 Brand Archetypes

Brand archetypes are a set of 12 universal character types that represent different personality traits, motivations, and values. These archetypes can be used as a framework for developing a brand personality and creating a brand image that resonates with your target audience. Here are the 12 brand archetypes and their characteristics:

• The Innocent: optimistic, simple, sincere, and honest.
• The Explorer: adventurous, daring, independent, and curious.
• The Sage: wise, knowledgeable, analytical, and reflective.
• The Hero: brave, determined, inspiring, and selfless.
• The Outlaw: rebellious, daring, provocative, and unconventional.
• The Magician: creative, visionary, charismatic, and transformative.
• The Regular Guy/Girl: down-to-earth, sincere, friendly, and reliable.
• The Lover: passionate, sensual, romantic, and emotional.
• The Jester: playful, fun-loving, humorous, and irreverent.
• The Caregiver: nurturing, compassionate, supportive, and selfless.
• The Creator: innovative, artistic, imaginative, and expressive.
• The Ruler: authoritative, confident, powerful, and ambitious.

By understanding and using these archetypes, you can create a brand identity that speaks to your target audience and resonates with their values and aspirations.