The process to a better
business eco-system
Developing your Brand Ecosystem,
This page is giving suggested steps towards creating a solid brand for your business. If you are just starting out, this would be ideal. But, as you know, we don’t always live in the ideal world, so no matter where you are at in your business journey, we can start anywhere on this list. Feel free to get in touch for a complimentary consultation (around 20 minutes), to determine what your starting point is.
Brand Calibration
Also known as Brand Audit, this package gets you started on the right foot. Doing a Brand Calibration right out of the gates, is a surefire way to save money on your marketing efforts. It will save you time, as everything you design or say is all predetermined to give your clients a great and consistent experience every time they interact, no matter which team member they interact with.
#aligned #foundation #businesssuccess
Brand Warrior Guide
Best developed before the Logo Development process, your Brand Warrior Guide is an important element of your Brand Strategy. It will give you a streamlined document to refer to all the time. Your team members will read through this as well, to ensure consistency. We go over many considerations that you may not think of in the excitement and anticipation of starting your business. Most people dive right in, trust me, I have had a few businesses before Colour Infusion and also did this. No sweat. If you already have your logo, we can still go through the steps of the Brand Warrior Guide and possibly re-brand it with small tweaks. We will add things like brand colour swatches with numbers, typography, image styles, merchandise mock ups and more.
#brandwarriorguide #consistency #timesaver
Logo Design
After we determined your Brand Style, it is time to develop the logo to match your brand. This is a fun process of 8 initial concepts, where you can mix and match elements until you are head over heels with it. After this you own the rights to the logo, where if you made it in Canva, that. is not the case. The danger of Canva is that other people may have a very similar logo as yours.
A professional logo is crucial because it acts as the face of a company, making it easily recognizable. It also helps you stand out from potential competitors. It helps convey the company's professionalism and reliability, building trust with customers. Essentially, it's not just about looks; a professional logo supports a company's branding efforts and can significantly impact its perception in the market.
#professional #brandelement #loveit
Website Design
Website Design is your next component. In today’s day and age, business owners like control over their own site, and there are several great platforms out there for this. WordPress used to be hugely popular for its versatility but lately it’s more like a Frankenstein system with patched up sections. Not the easiest to navigate on the back end for changes. Therefore we have moved most of our clients to Squarespace, as it is easy to use and the designs are like a breath of fresh air, even if you start from scratch. You can either design it on your own, or have us do the initial design and we will walk you through how to make your own changes.
#websitedesign #squarespace #likemagic
Marketing Materials
Now it is time to get you going with a fitting business card design, stationary and e-signature. Potentially brochures and rack cards or any other graphic design needs you may have. Print design is not dead. A business card still has more presence than when you are somewhere in someone’s phone database.
#printisnotdead #businesslifeiseasy #utilizeyouresignature
Social Sumo Guide
Time to hop onto Social Media! With your Brand Warrior Guide in tow, you already know which platforms your potential and current clients hang out on. A big mistake many businesses make is using the huge variety of templates available on Canva. Nothing wrong with Canva, but their templates can cause you to get distracted and you risk that you look the same as everyone else on Facebook and instagram. You want to avoid that at all cost. But I am not a graphic designer, you say… well, this is where the Social Sumo Guide comes in. We design your own custom brand templates, and can upload them afterwards to your Canva account. This ensures that no matter what staff member is in charge, especially with staff change overs, your brand will remain consistent. The guide will show you how to use the templates, so all you really have to do is change out a photo and change the text, and you’re on your way! Doesn’t that feel freeing and time saving?
#socialsumoguide #beunique #savetime
Slick Ninja Moves
Also known as brand strategy, slick ninja moves is a continuous effort designed to connect with essential clients, explore new market potentials, evaluate risk, and thoroughly understand your brand's strengths, weaknesses, opportunities, and threats. It also aligns your marketing efforts with your business goals, and helps you communicate your brand to your target audience as determined in the Brand Warrior Guide. This approach fosters customer loyalty and business growth. By understanding and adapting your strategy, your brand can maintain relevance and achieve long-term success.
#slickninjamoves #loyalty #knowthyself