Video Marketing

Get in front of clients while you sleep! Record your competitive advantage.

Is it worth investing in video marketing?

If a picture is worth a thousand words, get excited about what you can do with video! Can you afford not to? Let’s look at some of the current online statistics. Video has been upcoming for as a strong digital marketing tool for many years now. According to Merchdope: “Almost 5 billion videos are watched on YouTube every single day. In an average month, eight out of ten people between 18 – 49 years young watch YouTube.” View some of our work samples on YouTube.
Video is entertaining over reading a block of text, it gives a visual interaction, and (drastically under-) used to convert leads to paying clients. You can show off your USP – Unique Selling Proposition. Your competitive advantage. What sets you apart from your “competition”?
On top of that, having a video on your landing page can increase your conversion rate by 80%, according to EyeWideDigital.

But I am camera shy?

That is okay! We have solutions for you. Inquire about our Camera Shy. We have professional voice-over talent available as needed. Package today at creative@colourinfusion.ca

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What’s the cost – the ultimate question.

It’s not cost, truly it’s an investment. Video production can get costly as it’s labor intensive to create a great final product (think recording-editing-choosing music-solid audio-additional story telling footage-intro-ending). The benefit though, of video is, you can free up your valuable time to get in front of clients. Just send in your video via an email link, use it for advertising on your channels of choice like website, facebook etc, and see your ROI come to life! What do you pay for newspaper ads (if you do)…, they come and go… but with video, you can be in front of potential clients even when you sleep!

What do I need to shoot my own footage?

You can shoot your own videos on your smart phone if you want to get started right now. Just note, that if you are recording voice along with it, make sure to invest in a good Lavalier Microphone for Smartphones, for best results. It takes away background noise. Well worth it.

What options do you have available?

Depending on what you want to end up with, there is the “Camera Shy” package, which is showing viewers what you do, but you don’t have to speak in front of the camera, and we will edit the footage with text and music to make it still interesting to watch.
Then there are “Interview” packages, which are most popular. You get to do your regular PowerPoint presentation in front of the camera and we will add the story telling to it. Sometimes this can be more fun then seeing you live as with video anything is possible.
Hand over your raw video clips, and video editing as a stand alone starts as low as $150 per 1 minute video section.
Full video production will start at $999 for the first minute of final video (this includes recording, sorting, editing, choosing music and arranging it in an engaging fashion). Additional minutes can be purchased at $249 per minute. Tax not included in this pricing.

Let’s talk so we can find out what you are looking for, and what your budget is, so we can get you started! If you are a charity, we have discounted pricing. Just ask!

I am ready for a free 20 min consultation.

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