- Who We Are
- What We Do
- Are You Ready?
- Help Desk & FAQs
Learn more about how to generate leads, SEO, branding and marketing!
Often my clients don’t know what to write about when it comes to their company blog. Do you feel the same way? How about using your client’s FAQ’s for inspiration. They will tell you in their own way what information they are looking for.
A blog is a perfect platform to answer these questions in small doses, have them categorized and tagged with important keywords. It’s less overwhelming for you, the writer, as you can post your (short) articles over time, and it breaks it down in smaller pieces for the reader. Writing blog posts also helps you rank better in Google.
With a blog, you can show off your expertise. The quality of your posts will help the reader get to know you. This builds rapport and trust in you, that you are the one for the job! Earn the right. I found a great article about that in general from Steve Yastrow.
Here is one segment of it:
To create a dialogue that a customer cares about, there are two key truths we need to remember:
Whatever people are looking for, it’s a very good idea to a small business to write a blog. And trust me, I know you are very busy running your business, and so am I, but it’s still important to make the time. It never has to be long, people usually don’t have time to read endless entries. Break it down in smaller posts, even with a “To Be Continued” if you have more to say about the topic. The bonus: they will come back to your site to see what you have to say.
An empty blog means that you have one, but the last time you wrote an article was 6 months ago, because you are either really really busy, or just don’t enjoy writing. It’s better then to close the blog, or to hire someone to write your articles for you.
I have endless ideas, so if you are ever stuck, send me an email and I’ll get you three post subjects to write about 🙂 Subscribe to our monthly newsletter “The Geeky Insider” for ideas to market yourself in this ever expanding Cyber World.
You have the ideas. We have the skills.
Your Creative Agency. Designing Lead Captures, Rack & Post Cards, Flyers, etc! Let’s talk about your goals and put it into action!
We will send you tips and tricks and offers, but we won't bombard you with emails... who's got time for that! And we won't sell your email to anyone else!
© Copyright 2019 Colour Infusion. All Rights Reserved.