Colour Infusion Web Design

Reflect your Professionalism! 403.688.1137

Reflect your professionalism…Websites

© Reflexology Association of Canada (RAC). This article was originally published in Canadian Journal of Reflexology Volume 6, Issue 2, (May 2012), Pages 6 – 10. Reprinted with permission of RAC.


Author:  Norja Vanderelst is the Owner of Colour Infusion Web Design based in Canmore, Alberta. She can be reached at 403.688.1137 or via www.colourinfusion.ca.

Reflect your professionalism: websites

Why is it important to have a good website? The cyber world, also known as the Internet, can be an overwhelming place… even for computer-savvy people. So let’s start with a very basic question: What exactly is a website?

A website is only one element of your marketing efforts and should be integrated into your business plan at the launch of your business whenever possible.

To have a website viewable by others on the Internet you need two main components Continue reading

Why tags are important in your WordPress Blog posts?

If you have a blog attached to your website, it’s important to remember to add tags to the article with important keywords. Make sure these are also mentioned in the posted article itself. Here is an example of how you could come up in Google’s Search Engine when you do so:

Search Engine Optimization with tags

Search Engine Optimized

 

 

 

 

I googled ‘web design’ to see where I was ranking today and found that my blog tag “web design’ ranked just above my main website link.

How to get to the tag section when entering a new blog post?

Look in the column on the right and scroll to “Post Tags”. You will enter them in the box with commas and click add when you are done. This will appear:

keyword tags in blog

Make sure you enter Keyword Tags

tag cloud with seo keywords

Tag Cloud

 

 

 

 

 

 

 

 

 

If you have the “tag cloud” widget installed on your pages, it will show the tags used through out the site. The more often one is repeated, the larger it appears, like this:

For more information on Search Engine Optimization and keywords, feel free to contact us for a 1 hour consultation (Only $75).


 

About the use of Tables…

What are ‘tables” and why is it bad to use them for web design?

Tables are one (outdated) way to display items on a webpage. This used to be really popular in the early stages of the internet and web design, as it allowed to keep things in place on the page. They are read by search engines, however they are read in an order from left to right and top to bottom. If your first ‘cell’ in the table has an image, the search engine won’t pick up on the much of the content until it gets to the second or third cell, depending on what you have in there. It’s better to use something called a ‘div’ instead, but it takes time to understand how to position them properly with CSS.

It often takes more time to load the page when using tables as it adds bytes to the page. The lower the bytes the better. Also, the page usually loads per cell, so it’s like a puzzle coming together, versus showing the entire page at once. Tables are semantically incorrect to use as a page layout. And they make life very difficult for screen readers.

If you have a site that uses tables for the layout, you may want to consider changing it over to a div-based site, in order to rank higher, load faster and increase traffic. Opinions vary, but it seems that Google only reads the data in div’s and not in tables, as tables should be used to display data in a chart like fashion (like Excel spread sheets), like price lists, or overview of features in a number of company packages for example.

If you have an outdated website with tables, give us a call to see how we can optimize your site. We can create a dynamic site which will be visually appealing at an affordable price.

Call us today for a FREE Evaluation and Quote: 403.688.1137 or email us.

7 Visitor Frustrations

Colour No-No's!

Colour No-Nos!

Please find the following tips on why visitors will move away from your site or decide not to do business with you:

  1. They can’t find easily what they are looking for. This could be due to the navigation being all over the place, certain terms they are looking for like “Contact” or “Calendar” but you’ve named them different to be cool.
  2. They can’t find a phone number to contact you. A phone number (or email) should be on each page, clearly visible; preferably at the top somewhere.
  3. They don’t know what you have to offer. Often when big words are used or long complicated sentences, people loose interest fast and easy. Be sure to have a clear message right from the get-go, so your visitor can see in one overview what you have to offer and is being drawn in to learn more and contact you.
  4. The page takes too long to load. This often happens when pages are created in Flash, or a page with images that are huge files.
  5. Dis-organization. When pictures are scattered over the page, with several font sizes and font types, it can look very messy. Your visitor may get overwhelmed and move on because of it.
  6. Too many Google Ads or other advertising. It’s understandable that you like to make money with paid advertising on your site, however it’s often distracting and visitors may not be able to read what you have to say because of it. If you must have it, reserve a spot at the bottom so it’s not all over the page. Make it a rotating banner, or have a different background colour to distinguish between your content and advertisers.
  7. Colour clashes of text. Hard to read text due to colour combinations that shouldn’t be used. In example, light gray on a slightly darker gray background, or gray background with red on it, or red and blue combinations. Trust me I have seen it happen! It hurts!

9 Tips for choosing a Hosting Company

Check out these 9 tips to watch for before signing up for a hosting company:

  1. Do they have a Toll Free number you can call, for support?
  2. Do they have Live Chat?
  3. What is their guarantee, i.e. “30 day money-back guarantee”?
  4. Do they support PHP and MySQL ~ and how much room can you use within these? (I know it’s jargon, but just make sure they have that as it will save your web designer time)
  5. What other goodies do they support, like WordPress.com Blogs, Guest Books and more…?
  6. Is your error page customizable? You know the “404 Not Found” page. It’s best if it can look like the rest of your website, plus integrate the ability to send the visitor back to your current home page.
  7. Does it support Content Management Systems, like Drupal, Joomla or WordPress.org?
  8. What is their “up-time”? This is important so you are not loosing any valuable visitors during down-time!
  9. Is the web-design program you are using compatible? Often if you use Microsoft Frontpage, you need extentions.

The best way is to ask around what other people are using, and what their experience is. Hope this helps! Let us know if you have any questions: creative@colourinfusion.ca

Top 8 reasons why any company should have a web site

(from previous blog – February 19, 2010)

  • It’s the new cost-effective, flexible, full colour brochure
  • It’s proven that 80% of the people near a computer will look up contact information online, instead of searching for a hard-copy phone book
  • Potential clients can research your company within the convenience of their home or office
  • You can display your work and make a good “First Impression”
  • It’s convenient for people to find your contact information, office hours, and pricing (if applicable) quick and easy
  • Show customer testimonials; approximately 70% of web visitors trust reviews on the internet
  • About 55% of internet users, discover new local businesses online
  • In an online listing directory, you are competing against phone numbers and addresses if you don’t have a website. To stand out, your company web site will give a potential client detailed information and why they should choose you!

Not ready for a full site yet? Have at the very least a Splash Page.
If you are not ready for a complete site yet, you can also start with a simple splash page. This is just one page (and inexpensive), with your company logo, your contact information and a short description to draw the visitor in. Hours of operation and a price list are recommended. It’s good to add your information to Listing Directories online. It helps you be found on the net.

If you are interested in having us create a professional and functional website, please contact us: creative@colourinfusion.ca or call 403.688.1137

Check out our portfolio online >>>

Carignan Mechanical Ltd.

Are you on Google?

Check if your site is listed on Google…

  1. Go to the Google Search Engine page
  2. Enter the following “site:www.yoursite.com”
  3. Click enter; if it comes up, it’s listed, if not you may have to re-submit it!

Or Google your domain name and see if it comes up. If not, it may have been penalized for violations of the Webmaster Guidelines or malware.

If it doesn’t come up, submit it to: http://www.google.com/addurl to get it indexed!

Ask your webmaster to add an XML sitemap to have Google find even more of your site’s pages!

Flash Websites

(from previous blog – November 18, 2010)

Are you considering a website created in Flash? Then it’s a good idea to think again!

Flash is only editable if you have the .fla file, but your designer may not give that to you and only hand you the .swf and .html files it needs to work in the browser. This is okay if all goes well, but if it’s time to hire a new designer you may run into a challenge.

It’s not possible to make any changes to your Flash website, unless you have the .fla file. If you want to change designers for any reason, it will need to be created all over. And that can be costly of course.

With all the Web Development out there, you can do pretty much anything within HTML, CSS and Javascript/JQuery and achieve the same effect. Flash components are still okay, but consider your options when you want your entire site build in Flash. It may not be the best idea! Ask for your site to be set up in HTML for your convenience.

To Music or not to Music

(From previous blog – July 19, 2010)

When creating your website, you may want to think it through before adding music.  Here is why:

  • Most people already are playing music in their home while on the computer, so there is no room for the music from your website. It can irritate people, depending on what comes on. Obviously, it would be less intrusive with soft nature tunes, then rock music for example.
  • Visitors may be at the office, when the music starts blaring from your website, startling them (not to mention getting busted by your boss for playing around!) and possibly interrupting everyone else in the office.
  • You probably have experienced this one yourself; viewers may have forgotten their speakers were on and get startled from the unexpected music/sounds, especially when loud.

The solution: give the visitor an option to play music or not. At the very least, there should be a way to turn off the music; better yet, just have play/pause/stop-buttons, so the visitor can control whether they want to listen to your music or not. Never have it start automatically when your website is loaded.

Hope that helps your decision on adding music or not! Cheers!

Using a Template

(From previous blog – July 7, 2010)

Hi again! I come across a lot of people’s websites, who use a template to save money, usually new companies. This in itself is a great idea, however remember to check out the following items before uploading, so you are not loosing your professional look:

  • Make sure you give each page a title according to page content (Try to Google “Untitled Document” and see why :) ) When People save it to their bookmarks it also looks better, when i.e. “Workshops – your Company Name” comes up, instead of “Home”.
  • Make sure your page looks good in all browsers and sizes
  • Add proper meta-tags, so Search Engines can find you (this is a service we offer for a small fee, in case you need help)
  • Get feedback on your content and lay-out from a friend
  • Look over their shoulder when they are on the computer, to see if they can find what they are looking for, as it may be clear to you, but not to a new visitor.

Hope that helps! Let me know if you have any questions!
Have a great day! Cheers, Norja