What is Google AdWords?

Posted on January 16, 2012 by admin

Google AdWords is a way of marketing your business online and to help drive traffic to your website. This can be within the Google Search Engine (see screenshot below), or within the Google Network. The Google Network means that your ad will come up on other website owner’s pages (done through something called AdSense – more about that another time) or YouTube and many other channels.

About AdWordsThe Benefits of Google AdWords is that you can choose between Pay-Per-Click or Pay-Per-1000-Impressions. For Pay-Per-Click, it means that you ONLY pay when someone clicks on that ad. You may also end up in the “organic” listings (which is the regular un-paid listing below the ads), and usually people tend to click on those. Especially when it’s combined with the paid ad. This means FREE traffic!

The Pay-Per-Click is best to use when you want visitors to take action right away. For example, sign up for a newsletter or when you sell products online. Make sure to add the call to action, like “Buy now” or “Contact Us Today” and something like “Get 20% Off”. It’s best practice to have the click go straight to the page (usually not the home page) you are advertising about, or create a special landing page for the campaign. People don’t know your site, so you have to make it easy for them.

The Pay-Per-1000-Impressions says it right there too, you only pay for every 1000 impressions, whether someone clicks on it or not. This is great for brand awareness, to let people know you are out there.

How much does it cost?

Well, AdWords is an Ad Auction. You set the budget of the day, add keywords (you can get suggestions from Google with the Google Keyword Tool, which is build into Google AdWords). You can choose between Automatic Bidding, or Manual Bidding, and set your limit for each click. This doesn’t have to be the same for all keywords. Within the program you can adjust it as needed.

How do I set up the account?
We can set it up for you at no extra charge. For new AdWords accounts, we will give you a $100, and then you can get started. You can either manage it yourself, or let us do it for you. Just Click Here and inquire to contact us to set up a consultation.

Posted in adwords, Google, Keywords, Marketing, Search Engine Optimization | Leave a comment

Keywords

Posted on January 16, 2012 by admin

What are keywords?

First things first! Keywords. What are they?  When someone is searching for information on the web, they will usually visit a search engine (like Google, Yahoo or Bing) and type in one or more words to describe what they are looking for. The search engine then checks what matches with the database, and displays the results listed. Robots find the sites that relate to that particular keyword.

These words used by people like you and me searching are called keywords.

Where to look for keywords?
There are many ways to research what people on the internet are looking for, including full phrases. It’s good practice to think as if you are the customer looking for yourself. What would you type in to try and find you? There is a free keyword tool from Google, which will tell you how many other people type in the same thing. The numbers are on a monthly basis and can go by country, region or across the globe, depending on what you need.

Writing keyword rich Content!
Once you know what people type in, you want to use as many of the high-ranking keywords, but also watch the competition. Google Keyword Tool will also tell you how much competition you have on certain keywords. Use the words in your content; the text that is displayed on your web pages. The home page (a.k.a. index page) is the most important. You should also have important keywords in your page titles. These should be different on every page, and not just your company name.

Posted in adwords, F.A.Q.'s, Google, Keywords, Marketing, Search Engine Optimization, Small Business, Web Design Tips | Tagged , , , , , , , | Leave a comment

Website Management

Posted on January 16, 2012 by admin

Updates & Upgrades!

When you need help with your current website or template…  We like to help you with your website updates and upgrades.

It’s good practice to have active content on your website. Give visitors a reason to come back to your site and increase your bottom line.

Some ideas for active content:

  • Have a monthly special or feature posted on the home page, get your ideas out there
  • Change up photos
  • Add a blog to your site to show off your expertise and ideas
  • Add a blog scroll to your official website, with links to the articles
  • Add Client Testimonials
  • Adding and renewing Rich keywords
  • Run an AdWords campaign
  • Add Dynamic content like a slideshow (with words and/or photos)

BENEFITS:

  1. It’s cheaper than when we charge by the hour
  2. No unexpected web site expenses
  3. You can carry forward your un-used credits
  4. Save up credits for an upcoming project
  5. Our promise to you: We will get it done within 1 business day!

We have created 5 brand new plans (Bronze, Silver, Gold, Platinum and V.I.P.) to make your life easy.  (Contact us for details)

How do I sign up?

Just email us and we’ll send you the information. We will have special bonus offers to go with this, to save even more and earn extra credits, exclusive to plan holders! Just watch the “Geeky Insider”! 

I don’t need a lot of updates, can I buy Single Credits, if I need something done?
Yes, you can. A single credit is $30 or 3 credits for $75. It’s more affordable to be on a plan, and as you can save up credits, you will never loose money.

Contact us today We will figure out your current and future needs. You can upgrade when your needs increase. Save up credits for bigger projects. Call me if you have any questions: 403.688.1137

Posted in adwords, Google, Search Engine Optimization, Small Business | Tagged , , , , , , , , | Leave a comment

How to upload to Dropbox.com Files?

Posted on December 21, 2011 by admin

Here are the steps to follow for Dropbox.com usage.

Step 1: Go to www.dropbox.com and click “Download”

Step 2: Follow the prompts, or check out the screen shots below

Step 3: Create an account. It’s super simple, just fill in your First and Last Name, your email and a password and you are ready to go

Step 4: Create a folder inside your Dropbox account. You can choose to share files with others.Make sure you are inside a folder, then click “Invite to folder”, enter the person’s email address you are wanting to share with.

Step 5: Check if you can download an app on your smart phone and have access to your files all the time.

download dropbox

Download Dropbox

follow prompts

Follow the Prompts to Install

create dropbox account

Create your dropbox account

create folder and upload your files

Create Folders and Upload Files

Posted in F.A.Q.'s, Graphic Design, Small Business, Tutorials | Tagged , , , , , , , | Leave a comment

Check out these handy products

Posted on December 9, 2011 by admin

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Posted in F.A.Q.'s, Facebook, Search Engine Optimization, Small Business | Tagged , , , , , , , , , | Leave a comment

Interactive Forms on PDF – Eco friendly, less physical paperwork!

Posted on October 11, 2011 by admin

What is a PDF?

PDF stands for ‘Portable Document Format’. It was invented by Adobe over 17 years ago. In these years of development, they have made it very secure and convenient for any computer user, whether personal or business. You can now password protect your PDF’s when needed.  You can make your forms more interesting with beautiful Graphic Design lay-outs, depending on your business.

How can you use it for your business?

Does your business use in-take forms for clients or patients, FAQ’s, need Feedback often? Do you do online workshops, and do your clients need to provide certain information often? PDF is the way to go. Remember the good old Fax? It’s still around in some offices, but if you ask anyone, most prefer to email over faxing.

Use interactive PDF’s for:

  • Patient or Client Intake (including password protected forms via email)
  • Surveys
  • Training Programs
  • Quotes and Estimates
  • Questionnaires
  • Contracts
  • Purchase Orders
  • Purchase Agreements
  • Expense Reports
  • Participants lists for Trade Shows
  • And many others

The benefits:

  • Password protect options for internet exchange
  • Convenient: no need for a pen!
  • Eco-friendly: no printing needed
  • Easy to update
  • Clear: Think of some hand writings you have come across, it’s all nicely typed out
  • Easy Filing: on the computer, no more paper!
  • Can you think of more things? Email us.

NOTE: When you design your own PDF forms, make sure to test them in Adobe Reader. Some documents are only set to be saved in Adobe Acrobat and not Adobe Reader. Reader is FREE to download and thus very convenient for any Mac or PC owner to use.

 

FREE Download: Adobe Reader

 

Posted in F.A.Q.'s, Graphic Design, Small Business | Tagged , , , , , , , , , , , | Leave a comment

How to Blog; Writing for your Business Blog. Finding Inspiration.

Posted on September 23, 2011 by admin

Often my clients don’t know what to write about when it comes to their company blog. Do you feel the same way? How about using your client’s FAQ’s for inspiration. They will tell you in their own way what information they are looking for.

A blog is a perfect platform to answer these questions in small doses, have them categorized and tagged with important keywords. It’s less overwhelming for you, the writer, as you can post your (short) articles over time, and it breaks it down in smaller pieces for the reader. Writing blog posts also helps you rank better in Google.

Show off your expertise.

With a blog, you can show off your expertise. The quality of your posts will help the reader get to know you. This builds rapport and trust in you, that you are the one for the job! Earn the right. I found a great article about that in general from Steve Yastrow.

Here is one segment of it:

To create a dialogue that a customer cares about, there are two key truths we need to remember:

  1. Customers don’t really care about our stories. They care about their own stories.
  1. At any moment you encounter a customer, that customer is in the middle of a rich personal narrative. The story that he really cares about is going on in his head, right now.

Small Business Blog Writing is key!

Whatever people are looking for, it’s a very good idea to a small business to write a blog. And trust me, I know you are very busy running your business, and so am I, but it’s still important to make the time. It never has to be long, people usually don’t have time to read endless entries. Break it down in smaller posts, even with a “To Be Continued” if you have more to say about the topic. The bonus: they will come back to your site to see what you have to say.

Don’t have an empty blog

An empty blog means that you have one, but the last time you wrote an article was 6 months ago, because you are either really really busy, or just don’t enjoy writing. It’s better then to close the blog, or to hire someone to write your articles for you.

Enjoy.

I have endless ideas, so if you are ever stuck, send me an email and I’ll get you three post subjects to write about I like to invite you to our monthly newsletter “The Geeky insider” for ideas to market yourself in this ever expanding Cyber World.

Posted in Small Business, Wordpress Blog Info | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to install the WordPress App for LinkedIn – only four steps!

Posted on August 30, 2011 by admin

If you have both a blog and an account with LinkedIn, you can plug your posts in, so other LinkedIn members can stay up-to-date!
It is really simple, just follow the next four steps.

Log into LinkedIn and choose "More Applications" from the "more" drop-down menu

Look for the WordPress Logo/App on the page that comes up

Click "Add Application"

Enter your Blog URL, click "Save" and you are done!

Click on your “profile” page and see if it worked! Enjoy!


 

Posted in Social Media, Wordpress Blog Info | Tagged , , , , , , | Leave a comment

Setting up your email account in Outlook

Posted on July 27, 2011 by admin

Please follow these steps to set up your email account within Outlook 2010. This example is for website owners hosting with Lunarpages, so please check with your hosting provider what the Outgoing (which can be different) and Incoming server (usually 110) needs to be on the advanced tab. Hope this helps! Email us from the contact page, if you have any questions.

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7 - almost done!

Last step!

Posted in Email, F.A.Q.'s, Outlook 2010 | Tagged , , , | Leave a comment