Website Words of Wisdom

Posted on May 10, 2012 by admin
  1. computer_userDOMAINS: Use a domain name that is short and memorable. The choice between .ca or .com or any of the other varieties is up to you. If you are solely doing business in Canada I would suggest .ca, if it’s international I would suggest to use .com.
  2. SHORT PAGES: Keep your pages short and consistent; about two scrolls down. If it’s an endless page, you will lose potential clients fast.
  3. CONTENT: Provide compelling and valuable content. Bullet points & short questions are best. Make sure to add lots of keywords, but in a way that looks natural to the reader.
  4. PHOTOS: Add professional photographs to enhance your message. Make sure they are not copyrighted. You can buy beautiful photos from iStock Photo for example.
  5. CONTACT: Make sure it’s easy to get in touch with you. E.g. phone, social media, chat, email, contact form, text messaging. A web form is highly recommended as many people use a web-based email address like hotmail.com or gmail.com. It also makes it easy for people to use a form when they are on a public computer as they won’t need an email client like Outlook or Windows Live Mail.
  6. FONTS: Use easy to read font types. When a webpage is too busy with too many different sized fonts it will look messy and un-attractive. Keep it as simple as possible.
  7. FLASH: Avoid using Flash Animation. Its out-dated and can’t be viewed properly on smart phones plus Google doesn’t see it. Most “animation” is done in JavaScript or JQuery now. Also make sure that you don’t overdo it. Too much flashing is a surefire way to get rid of your visitor before they know what you have to offer them.
  8. SEO: Create internal links throughout your pages for Search Engine Optimization. This helps your visitor find what they need as they are reading through your materials to find out more. If you show your email address anywhere, make sure it’s linked to either the contact page with form, or so that it pops up for the client to send you an inquiry.
  9. SOCIAL: Join the Conversation. Social Media is a big thing today. Make sure you integrate both Share and Follow options.
  10. ADVERTISING: Google AdSense is often used to make money off a website when an ad is clicked by a visitor. Does that make sense to have? No, as it will distract your page and leads the client to a potential competitor instead. It often gives a messy look to your site too, just like advertising in magazines.

 

Posted in Contact Page, F.A.Q.'s, Flash, Google, Google AdSense, Keywords, Search Engine Optimization, Small Business, Social Media, Web Design Tips | Tagged , , , , , , , , | Leave a comment

Vector versus JPEG

Posted on May 9, 2012 by admin

I often get started with a website and need a Vector File for the logo. This is very important, as I can make it as big or small as I want to without loosing quality. But it appears to be jargon to most of my clients.

If you look at the sample below, it shows the difference between quality of enlarging a JPEG image and a Vector Image. A JPEG image can’t be enlarged unlimited, but Vectors you can.

vector files vs jpg format

It’s a good idea, when you get your logo designed, to ask for the .eps file, as Graphic Designers can open that in any of the programs they use.

Posted in Small Business | Leave a comment

How to add YouTube Videos to Blog Post?

Posted on April 27, 2012 by admin

Here is how to upload a video into your WordPress blog post:
How to add a video to youtube
Select the video you want to embed, then click below on the “Share” Button. You can use the ‘Shortcode’(e.g.: http://youtu.be/jXpBwVhq07c) to post YouTube videos on your Facebook page. Use the “Embed” code for your Blog Posts.

Copy Paste this code into your Blog Post
Go into the WordPress Blog Post, and select the HTML tab at the top (see screenshot below) and paste the entire code where you want the video to show up. Publish it and you it’s done! That is it!

Paste into the HTML Tab of your Blog Post

Posted in F.A.Q.'s, Wordpress Blog Info, YouTube | Tagged , , , , , | Leave a comment

Adding People to Admin on Facebook Timeline

Posted on April 26, 2012 by admin

If you like to have more people manage your Facebook Page, here is how you can add them with the timeline layout:

Facebook Adding Admin in Timeline

Find the person you want to add to your Facebook page

How to add an Admin to Facebook Timeline

After this step you will be asked for a password. It’s the same password you use to get into Facebook.

Adding Facebook Admin Successfully

Posted in F.A.Q.'s, Facebook | Tagged , , , , | Leave a comment

What is Google AdWords?

Posted on January 16, 2012 by admin

Google AdWords is a way of marketing your business online and to help drive traffic to your website. This can be within the Google Search Engine (see screenshot below), or within the Google Network. The Google Network means that your ad will come up on other website owner’s pages (done through something called AdSense – more about that another time) or YouTube and many other channels.

About AdWordsThe Benefits of Google AdWords is that you can choose between Pay-Per-Click or Pay-Per-1000-Impressions. For Pay-Per-Click, it means that you ONLY pay when someone clicks on that ad. You may also end up in the “organic” listings (which is the regular un-paid listing below the ads), and usually people tend to click on those. Especially when it’s combined with the paid ad. This means FREE traffic!

The Pay-Per-Click is best to use when you want visitors to take action right away. For example, sign up for a newsletter or when you sell products online. Make sure to add the call to action, like “Buy now” or “Contact Us Today” and something like “Get 20% Off”. It’s best practice to have the click go straight to the page (usually not the home page) you are advertising about, or create a special landing page for the campaign. People don’t know your site, so you have to make it easy for them.

The Pay-Per-1000-Impressions says it right there too, you only pay for every 1000 impressions, whether someone clicks on it or not. This is great for brand awareness, to let people know you are out there.

How much does it cost?

Well, AdWords is an Ad Auction. You set the budget of the day, add keywords (you can get suggestions from Google with the Google Keyword Tool, which is build into Google AdWords). You can choose between Automatic Bidding, or Manual Bidding, and set your limit for each click. This doesn’t have to be the same for all keywords. Within the program you can adjust it as needed.

How do I set up the account?
We can set it up for you at no extra charge. For new AdWords accounts, we will give you a $100, and then you can get started. You can either manage it yourself, or let us do it for you. Just Click Here and inquire to contact us to set up a consultation.

Posted in adwords, Google, Keywords, Marketing, Search Engine Optimization | Tagged , , , , | Leave a comment

Keywords

Posted on January 16, 2012 by admin

What are keywords?

First things first! Keywords. What are they?  When someone is searching for information on the web, they will usually visit a search engine (like Google, Yahoo or Bing) and type in one or more words to describe what they are looking for. The search engine then checks what matches with the database, and displays the results listed. Robots find the sites that relate to that particular keyword.

These words used by people like you and me searching are called keywords.

Where to look for keywords?
There are many ways to research what people on the internet are looking for, including full phrases. It’s good practice to think as if you are the customer looking for yourself. What would you type in to try and find you? There is a free keyword tool from Google, which will tell you how many other people type in the same thing. The numbers are on a monthly basis and can go by country, region or across the globe, depending on what you need.

Writing keyword rich Content!
Once you know what people type in, you want to use as many of the high-ranking keywords, but also watch the competition. Google Keyword Tool will also tell you how much competition you have on certain keywords. Use the words in your content; the text that is displayed on your web pages. The home page (a.k.a. index page) is the most important. You should also have important keywords in your page titles. These should be different on every page, and not just your company name.

Posted in adwords, F.A.Q.'s, Google, Keywords, Marketing, Search Engine Optimization, Small Business, Web Design Tips | Tagged , , , , , , , | Leave a comment

Website Management

Posted on January 16, 2012 by admin

Updates & Upgrades!

When you need help with your current website or template…  We like to help you with your website updates and upgrades.

It’s good practice to have active content on your website. Give visitors a reason to come back to your site and increase your bottom line.

Some ideas for active content:

  • Have a monthly special or feature posted on the home page, get your ideas out there
  • Change up photos
  • Add a blog to your site to show off your expertise and ideas
  • Add a blog scroll to your official website, with links to the articles
  • Add Client Testimonials
  • Adding and renewing Rich keywords
  • Run an AdWords campaign
  • Add Dynamic content like a slideshow (with words and/or photos)

BENEFITS:

  1. It’s cheaper than when we charge by the hour
  2. No unexpected web site expenses
  3. You can carry forward your un-used credits
  4. Save up credits for an upcoming project
  5. Our promise to you: We will get it done within 1 business day!

We have created 5 brand new plans (Bronze, Silver, Gold, Platinum and V.I.P.) to make your life easy.  (Contact us for details)

How do I sign up?

Just email us and we’ll send you the information. We will have special bonus offers to go with this, to save even more and earn extra credits, exclusive to plan holders! Just watch the “Geeky Insider”! 

I don’t need a lot of updates, can I buy Single Credits, if I need something done?
Yes, you can. A single credit is $30 or 3 credits for $75. It’s more affordable to be on a plan, and as you can save up credits, you will never loose money.

Contact us today We will figure out your current and future needs. You can upgrade when your needs increase. Save up credits for bigger projects. Call me if you have any questions: 403.688.1137

Posted in adwords, Google, Search Engine Optimization, Small Business | Tagged , , , , , , , , | Leave a comment

How to upload to Dropbox.com Files?

Posted on December 21, 2011 by admin

Here are the steps to follow for Dropbox.com usage.

Step 1: Go to www.dropbox.com and click “Download”

Step 2: Follow the prompts, or check out the screen shots below

Step 3: Create an account. It’s super simple, just fill in your First and Last Name, your email and a password and you are ready to go

Step 4: Create a folder inside your Dropbox account. You can choose to share files with others.Make sure you are inside a folder, then click “Invite to folder”, enter the person’s email address you are wanting to share with.

Step 5: Check if you can download an app on your smart phone and have access to your files all the time.

download dropbox

Download Dropbox

follow prompts

Follow the Prompts to Install

create dropbox account

Create your dropbox account

create folder and upload your files

Create Folders and Upload Files

Posted in F.A.Q.'s, Graphic Design, Small Business, Tutorials | Tagged , , , , , , , | Leave a comment

Check out these handy products

Posted on December 9, 2011 by admin

Promoting PDF to Flipbook Converter:

Make a handy online flipbook the easy way!

Click Here for more information and purchase!

Flipbook Converter QR Code

Scan this

===============================================================================================

Get the most out of your WordPress Site.

Take Your WordPress Skills To The Next Level With Over 400 Pages Of Tips, Tricks, And Techniques. Everything You Need To Know To Really Learn And Get The Most Out Of WordPress.

Click Here for more information and purchase!

Get the most out of WordPress

Scan this

==================================================================================================

Fan Page Generator Pro

Easily Create Facebook Fan Pages With The Click Of A Few Buttons. No HTML Required Simply Use Our Fan Page Generator Pro To Create And Upload Your Fan Pages To Your Facebook Pages. Get Unlimited Use Today.

Click Here for more information and purchase!

Fan Page Generator Pro

Scan this

Posted in F.A.Q.'s, Facebook, Search Engine Optimization, Small Business | Tagged , , , , , , , , , | Leave a comment

Interactive Forms on PDF – Eco friendly, less physical paperwork!

Posted on October 11, 2011 by admin

What is a PDF?

PDF stands for ‘Portable Document Format’. It was invented by Adobe over 17 years ago. In these years of development, they have made it very secure and convenient for any computer user, whether personal or business. You can now password protect your PDF’s when needed.  You can make your forms more interesting with beautiful Graphic Design lay-outs, depending on your business.

How can you use it for your business?

Does your business use in-take forms for clients or patients, FAQ’s, need Feedback often? Do you do online workshops, and do your clients need to provide certain information often? PDF is the way to go. Remember the good old Fax? It’s still around in some offices, but if you ask anyone, most prefer to email over faxing.

Use interactive PDF’s for:

  • Patient or Client Intake (including password protected forms via email)
  • Surveys
  • Training Programs
  • Quotes and Estimates
  • Questionnaires
  • Contracts
  • Purchase Orders
  • Purchase Agreements
  • Expense Reports
  • Participants lists for Trade Shows
  • And many others

The benefits:

  • Password protect options for internet exchange
  • Convenient: no need for a pen!
  • Eco-friendly: no printing needed
  • Easy to update
  • Clear: Think of some hand writings you have come across, it’s all nicely typed out
  • Easy Filing: on the computer, no more paper!
  • Can you think of more things? Email us.

NOTE: When you design your own PDF forms, make sure to test them in Adobe Reader. Some documents are only set to be saved in Adobe Acrobat and not Adobe Reader. Reader is FREE to download and thus very convenient for any Mac or PC owner to use.

 

FREE Download: Adobe Reader

 

Posted in F.A.Q.'s, Graphic Design, Small Business | Tagged , , , , , , , , , , , | Leave a comment